Thanks to How To Ebook for this info:

How To Ebook

A lot of book publicity is basic and obvious.  Sure there’s a place for strategy, but when you break it down, there are common sense things that one must do. So let’s review these core things to make sure you have them covered and then we can start to address add-ons.
To properly promote a book in 2017:
·         Send out advance review copies to book reviewers at leading print publications as well as select TV shows, such as the network morning shows or long-lead magazines.
·         Get some reviews with established media. You can pay some of these outlets, including Kirkus Reviews, PW Select, and The Foreword.
·         You should create a website for you and your book before you start any kind of marketing outreach (about six months prior to your scheduled release date).
·         If you plan to secure speaking engagements…

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