I ran an Amazon advertising campaign for ‘A House Without Windows’ for just one week from 1st – 8th February. It’s the first time I’ve done something like this, and I wanted to see what happened. I used the ‘Sponsored Products’ version, and had a daily budget of $5. I found this type suited my budget rather than the ‘Lockscreen Ads’, because for this one you need a minimum budget of $100.
I’d already had 975 free downloads of the book in January, 2 paid sales and over 1000 pages read on KU, and so wanted to carry on the interest. Over the duration of my campaign I had 1 sale and 3400 pages read for the princely sum of 15 cents! The advert was displayed 20 times, and during that time I also had another 3 sales which weren’t anything to do with the advert, and also 2x 5 star reviews! These 3 sales and the reviews of course may have been the result of the free download campaign the previous month. However, the combination of the usual sales after free downloads, Amazon marketing, and pages read pushed up the rankings at one time to 8,350.
Overall I was quite pleased with the result. So much so that I’ve started up another campaign for ‘A Marriage of Convenience’. Let’s see how this one pans out over a month. Will let you know around the middle of March.
I’m off to visit the previous ironer of his shirts today, and so will answer any comments tomorrow. x
Miriam Hurdle said:
Hi Stevie, I have a couple questions, did you revise your key words or do anything else every day during the campaign? And did you design your advertisement? I’m going to watch the advertisement webinar and see how it works.
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Stevie Turner said:
I just altered their wording, which was rather naff. I didn’t revise it at all, and the design is Amazon’s. I just altered the words.
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Miriam Hurdle said:
It sounds easy. Is there anything from the Webinar I need to know before I get started? What does it mean by bidding on the price (cost) I pay?
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Stevie Turner said:
I never looked at the Webinar. Didn’t know there was one!
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Miriam Hurdle said:
Good to know, Stevie! I’ll go ahead to do what is offered. Thank you so much!
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jwebster2 said:
interesting
Thanks for sharing it
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Miriam Hurdle said:
Thank you, Stevie for your great result. I looked at a few promotion options but didn’t quite understand how each one works. One I was looking at has a minimum of $200 but pay for the actual hit of $1 each. I could also run a free download for 5 days maximum with enrolling in KDP Select It’s wonderful that your sale ranks 8,350 and #458 in Kindle of your category. Thank you for sharing. I definitely will try to do your version of promotion. ❤
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Stevie Turner said:
I found it was the cheapest one.
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Miriam Hurdle said:
I emailed them last night. How long did you run in January?
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Stevie Turner said:
One week.
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Miriam Hurdle said:
Thank you, Stevie. Your post is mostly encouraging.
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dgkaye said:
Congrats and thanks Stevie. Sounds like a definite worthwhile ad! I’ll be looking into that one my return next month. ❤
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Stevie Turner said:
Didn’t get the orange label, but was pleased at the outcome anyway.
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dgkaye said:
For sure! That’s pretty darn good returns for 5 bucks!!! ❤
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watchingthedaisies said:
Thank you Stevie. I am planning a test AMS campaign for March. Will see how it compares to BookBub ads.
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Stevie Turner said:
Not so expensive for a start!
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Donna W. Hill said:
Thanks for sharing.
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Stevie Turner said:
You’re welcome.
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Juli Hoffman said:
Congrats!!!!!!!!!!
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Stevie Turner said:
Thanks Juli.
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Don Massenzio said:
Reblogged this on Author Don Massenzio and commented:
Check out Stevie Turner’s experience with an Amazon Ad campaign from this post on her blog.
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Stevie Turner said:
Thanks Don for re-blogging.
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Don Massenzio said:
You’re welcome
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jenanita01 said:
Reblogged this on anita dawes and jaye marie.
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Stevie Turner said:
Thanks for re-blogging!
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News online said:
Good result !
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Stevie Turner said:
Thanks.
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Frank Prem said:
I’ll be interested in your results., Stevie. I’m working off free publicity only at the moment, and aren’t using KU.
Haven’t got my head around how to make it work for me and for a book that is done as poetry.
In-person sales have been great, and my few reviews have been wonderful. The second collection is on its way, so there’s a bit to get the head around, strategically.
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Stevie Turner said:
I’ll do another blog next month. The new campaign starts tomorrow.
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Frank Prem said:
Best luck with it, Stevie.
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Stevie Turner said:
Thanks Frank.
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