I was very interested to read Anne R. Allen’s blog entitled ‘Should Writers Worry if They Don’t Have Superfans?
Like Anne, I don’t think these ‘street teams’ are all they are cracked up to be. I once was invited to join a street team, which was the main reason why I signed up with my then publisher. However, the ‘street team’ consisted of authors constantly spamming their own books. I became disillusioned very quickly and left, realising that nobody was going to help promote my books but me!
Street teams, if in fact there are any genuine ones, need to consist of readers not authors, as quite rightly, authors are more interested in getting their own books sold. Fair enough, and probably any authors in the street team are too busy writing and editing and are not going to be particularly bothered about buying and reading somebody else’s book.
Don’t get me wrong – it’s great to network with other authors and learn from their experiences and mistakes. I’ve made many cyber friends via blogging and even bought some of their books, but all of them are authors. I’d love to know whether there’s an online group which consists of only readers. Is there such a group? Ha ha…
I’ve become very disillusioned with the whole marketing experience actually. It’s got to the point where I hardly do any writing anymore, as I’ve been too busy thinking up schemes to sell the books I’ve already written. In fact I’m not sure that any of my social media sites or strategies help to sell books – I think it all comes down to a case of readers tapping in keywords on Amazon and seeing what comes up and catches their eye. I did change a few of my keywords, and surprise surprise, my book sales have started to pick up over the last two weeks. I also did a free 5 day promotion of ‘A House Without Windows’ on KDP which had about 900 downloads, and so perhaps the increased sales have something to do with that?
In a nutshell, I think keywords, free 5-day promotions and book reviews are the way forward, not street teams, Facebook, Twitter, or email lists (when I check my Mailchimp campaign figures, less than half of subscribers actually open my emails in the first place!)
As for reviewers, unfortunately most book reviewers are swamped, and so it’s a case of hoping that anybody who buys my book in the first place might leave a favourable review. From my free promotion I gained a couple of 5 star reviews by the way, whoop whoop!
So I shall be concentrating more on my WordPress blog to gain more followers, and shall cut back time spent on Facebook. There’s only so many hours in a day, and I don’t want to fritter them all away.
Do you think that street teams help to sell books? Do you belong to one?
I’ve set up a street team on MeWe: https://mewe.com/group/5cc86303c7ff680d05925297
No it’s not to promote just my books. Everyone who joins has a turn for their book to be promoted by all the other members. We’re not writing/sharing reviews, just promoting the book’s purchase link on our social media sites.