I’m re-blogging Stephen Bentley’s post today, as I expect many of us Indies have been duped at one time or another by bogus publishers – I know I have. Here’s the link below to the original post if you want to check it out, and also some links if you want to find out more about Stephen:
https://www.stephenbentley.info/the-publisher-will-do-that-for-me/
Stephen’s Blog:
I detest seeing people duped. For reasons that are obvious, I will mention no names. I recently read a comment on Facebook from an author who said, “The publisher will do that for me.”
I’ve got news for that author. In this particular case concerning this “publisher” absolutely nothing will be done. They (the so-called publisher) do nothing that an individual indie cannot do for him or herself.
The above quote was the author’s response to a Facebook friend exhorting the author ‘not to forget the libraries.’ The reply was as above: “The publisher will do that for me.” The author in question is as high as a kite celebrating signing a contract with this “publisher” for all existing and future books.
But let me tell you this, in case you are wondering what the hell I’m on about: they (so-called publisher) use the free KDP ISBN’s. Effectively they take over your Amazon KDP catalog and switch them to their account. I’m not kidding. Here’s the rub and nice work if you can get it – the “publisher” gives the author 26% in royalties on a Kindle instead of the usual 70%. Similarly on paperbacks, the “publisher” keeps most of the Amazon royalties and gives the author a pittance.
This outfit also uses ACX royalty share if it creates an audiobook so once more, they are doing nothing that the individual could not do. And again, with that system the author receives a pittance. They also “brag” about translations but all they do is use Babelcube, again on a royalty share basis. They do nothing for an existing book. They also “brag” about being a BookBub Partner. So what? I am a BookBub Partner as a self-published author.
For future books, okay, they do edit and format, and produce covers at no expense to the author. But these are all things the savvy indie can do him/herself. The difference is in the latter DIY mode, the author keeps all royalties and doesn’t see them hived off by a leech. There is no con here. It’s the authors who are being gullible. If not gullible, then they are the type of snobbish person who can’t bear people to think he/she is one of those awful indie writers who self-publish.
Indeed, on that last point, the grand dame of this “publishers'” stable responded a few days ago in a Facebook group that she was no longer an indie. I have news for you. You still are even though you signed a contract with this “publisher.” Check your paperbacks on Amazon! Do you see the name of your publisher in the product details? No, you don’t. What you see is exactly the same as my paperbacks: “Independently Published.”
The difference is I am proud of being an indie, and rather pleased I escaped the clutches of this so-called publisher who did absolutely nothing for me except take a chunk of money they did nothing to deserve.
I also blame the grand dame for persuading the author in question to join the stable. She clearly has not been truthful otherwise he would not have said, “The publisher will do that for me.” This publisher will not especially with a KDP ISBN.
Why do I speak now? I checked their most recent incarnation. They are re-branding and developing a very sophisticated marketing strategy to make money at the expense of gullible or vain authors.
Be careful with any publisher calling themselves a “hybrid” or “Rapid Versatile Publisher.”
The truth is the days of any publisher doing anything for an author are long gone. Even the vast majority of traditionally published authors have to do their own marketing. The one exception is the “big five” will provide galley copies, often hardbacks, of new releases to the mainstream media. That is the one thing an indie will find impossible.
Wait! Just before I hit ‘publish.’ I found this on the Absolute Write forum about this publisher. I have edited some details out.
They are an “Amazon exclusive” publisher – meaning your book won’t be available anywhere else.
And then there’s this:
“XYZ operates on a revenue-based model, meaning that we deduct a percentage of book profits to cover our expenses. On average, our authors earn 30-50% of eBook list prices and 15-25% of the paperback list prices, depending on pricing, form of payment and place of sale.”
Covers range from pretty good to pretty awful. A glance at the reviews for a random couple of the titles on Amazon show complaints about both the writing and editing.
Followed by this reply to the OP:
- They approached you. Not to rain on parades or anything, but that usually doesn’t happen with strong, reputable publishers – unless you’ve won some major writing award or come to public notice, somehow.
2. Their terms are less than desirable, to put it mildly.
Caveat Emptor, with this one. If I were judging between it and Kindle, I’d just publish directly through Amazon.
Wise words indeed!
This blog post first appeared on Author Stephen Bentley’s website
Stevie’s comment:
I checked out this particular publisher with the ‘Writer Beware‘ website who basically said very much the same thing, and they added a little plus… you can have a #1 bestseller in an obscure category on Amazon and still not have a good sales ranking. Don’t be taken in by publishers who boast about their bestselling books! Check any publisher out with Writer Beware first.
athousandbitsofpaper said:
Great post I’m an Indie author as of yesterday and a damn proud one. It’s hard doing all this yourself and being your own support team but I think the biggest thing any writer can do is own their work and own their title – I think we are blessed to be able to independently publish now – the system is being disrupted and the indie authors are the ones that see the future for what it is – wide open – now we just have to band together and market each other and ourselves – why not I would far prefer to spend $200 buying other like minded authors books and giving them a review – receiving one from each of them myself then handing over my work to some peanut who extracts a heap of money from me to do the same thing.
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Stevie Turner said:
Thanks for connecting. The only trouble with indie authors banding together is that Amazon can detect when they review each other’s books and take the review down.
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athousandbitsofpaper said:
Ahh – yes I wondered about that – it’s a pity – because I have found some really good work -I hope they don’t take my reviews down
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Stevie Turner said:
They may do, so be prepared…
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athousandbitsofpaper said:
Annoys me that they play chess with us and keep shifting the board.
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Stevie Turner said:
Someone somewhere will find a way around it.
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athousandbitsofpaper said:
Yeah for sure, towers are toppling everywhere
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christawojo said:
This is disturbing. Some of us are so keen to win a “publisher”, we’ll jump at the first offer.
Writers: your writing is special. Don’t sell yourself short. Do your research and demand the best for your hard work.
Thank you Stephen for enlightening us and to Stevie for posting.
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Stevie Turner said:
Thanks for your comment. I am very wary of small publishers now.
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Stephen Bentley said:
Glad to be of help and I appreciate Stevie spreading the word.
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dgkaye said:
Thanks for sharing Stevie. Although, none of it surprises me. Why would I want to split my meager royalties for things I can do myself. 🙂
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Stephen Bentley said:
Nail … head, Debbie 🙂 We sing from the same hymn sheet. The thing is some of those who signed up for this rotten deal are vainglorious in that they are kidding people and themselves they are “a published author.”
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dgkaye said:
It’s been going on for years Steve, only just gets worse as technology evolves. It’s good that we know the scams and can forewarn others. 🙂
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Stevie Turner said:
Absolutely.
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jwebster2 said:
Glad you’ve shared it Stevie, and thanks for the wise words Stephen.
To be honest, having worked with somebody who tried genuinely to be a small publisher, I suspect the ripoff model you describe may be the only one that’s economically viable 😦
There is too little money in books which have too few sales to support a genuine publisher
The vast majority of indie books are unlikely to pay by the costs of properly editing and copy editing them because sales remain so low.
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Stephen Bentley said:
It’s certainly economically viable for the publisher I had in mind because they have a “large flock of sheep” and none of them can see they are giving money to the publisher for nothing.
Now, if the publisher was buying ISBNs and distributing paperbacks through Ingram, there may be an argument in their favour, But they don’t. It’s the same ISBN as any free KDP ISBN so to labour under a belief “they will get you into libraries,” is a mistaken belief.
I must also make this clear – I’m not saying their model is a ripoff. It’s a sophisticated marketing MO that dupes the unwary and strokes the egos of some who think they have a “publishing contract.” There is a difference.
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jwebster2 said:
I am probably less generous than you 🙂
But it was interesting, I was talking to a friend of mine who writes for one of the big five, and he’s successful enough to pay income tax and be a full time writer.
According to him and the discussions he’s been having, even the big 5 din’t have a clue how to proceed and things keep changing
I suspect we’re probably soon coming to a point where Amazon (largely) has driven down the price of books so low that there are few viable business models open for them.
Amazon’s business model is the best, take a good chunk of the cost of the book merely for providing software and hosting you on the website
Yet an ebook costs the same for editing, proofreading, cover etc and yet the author/publisher gets a derisory amount.
In the UK, with lower priced ebooks, Amazon takes the biggest cut,, the Chancellor takes 20% and the author who actually does the work takes what’s left
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Stevie Turner said:
Sad isn’t it? But Amazon is still the place to sell your book, so we have to put up with it.
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Stephen Bentley said:
You are moving the goalposts somewhat here. Amazon is what it is and thank goodness Bezos gave all us indies the opportunity.
Yes, it has faults but personally I think it’s a wonderful platform – the best and most visible shop window in the world for books; indies and “big five.” The indies have shown the “big five” a trick or two and if you follow the likes of David Gaughran, he will tell you the trad publishers are still scratching their heads as to how to best use Amazon.
I don’t agree with what you say about “[take] a good chunk of the cost of the book merely for providing software and hosting you on the website.”
The “merely” is massive and we take more in royalties than Amazon keeps for itself.
But now I’m equally as guilty of moving the goalposts as this topic is swerving away from Stevie’s re-blog.
Cheers! 🙂
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Stevie Turner said:
Buying ISBNs and distributing paperbacks through Ingram will cost publishers dearly, but if they do this at least you know they’re trying to get books into stores and libraries.
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Stevie Turner said:
Very true, but those authors are being duped. They can do everything this publisher does for themselves without paying any set up fees.
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Stephen Bentley said:
Thanks. Stevie, for re-blogging my post. It’s important indies are vigilant about who they “jump into bed with” if they decide to permit a third party to publish their work.
For me, I don’t see the need to entrust anyone with my hard work especially if they rake off the cream and more.
I am still amazed that so many indies fall for the scam operators too. As you say, Writers Beware by Victoria Strauss is a mine of information about vanity and scam publishers. Another good source of information is ALLi’s Watchdog.
A little due diligence can prevent many tears.
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Stevie Turner said:
Yes, Victoria Strauss is a great help and she doesn’t mind if you email her personally, as I did.
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