This week on the Open Book Blog Hop the topic is all about the best way to market our books.

I don’t really think that book launches, cover reveals and blog tours help too much with marketing a book.  There can be an overkill where people get sick of the sight of a book and turn away from it if it’s marketed on too many social media sites and for too long.  Hey, this is just my opinion, but feel free to comment if you think otherwise.

To start with I’d ask on WordPress whether anybody would want to review an ARC copy of a new book.  When the review is done and corrections made I usually put the book up for pre-order for a few weeks at a reduced price (usually £0.99/$0.99) and advertise the book on my website.  I will usually send a message about the book to my email subscribers too.

Following this I would then inform Sally Cronin at Smorgasbord of the publication date. Sally is very supportive of indie authors, and she will write a blog about it.  Sally will combine her blog with any reviews received from ARC readers.

I’ve just contacted Sally regarding my new thriller ‘Examining Kitchen  Cupboards‘, which is on pre-order until December 7th.  There have been various re-blogs and enough of a response from subscribers to Sally’s blog that last week the ranking for my new book on AmazonUK stood at 28,000 (paid).  So thanks very much Sally!  Sally included D.G Kaye’s excellent 5 star review too (thanks Debby!).

I will then share Sally’s blog and D.G Kaye’s review on Twitter and Pinterest.  I don’t do much more than that, because frankly I don’t find that much else works.  Anything more would be ‘overkill’ I think.

What do other authors find is the best way to market their books? You can read their answers by clicking on the blue button below.


  1. Link your blog to this hop.
  2. Notify your following that you are participating in this blog hop.
  3. Promise to visit/leave a comment on all participants’ blogs.
  4. Tweet/or share each person’s blog post. Use #OpenBook when tweeting.
  5. Put a banner on your blog that you are participating.

You are invited to the Inlinkz link party!