Thanks to Brigid Gallagher for this info on BookBub ads. I haven’t as yet tried this type of promotion, but definitely will in the future.
I procrastinated at length, over running my first BookBub ad campaign, largely due to my fear of both technology and change. However, I am glad I put my fears aside, as I have been pleasantly surprised by the results .
BookBub offer a number of helpful posts to get you started. Check out the following page:
They also offer assistance if you are having difficulties.
I asked, and they helped.
They suggest running test ads and:
- Running your test ads without any other book promotions during a set period of time,
- Starting with a low budget of perhaps $10 to $20
I followed their advice.
The great bonus with BookBub ads is that you can focus your ads by:
- Refining your audience by focusing on readers of similar authors,
- Refining your audience by book category.
I set my target audience as readers of…
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