Spam, spam, spam, wonderful spam. We all get it – now we know how to deal with it!

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After writing about keeping people engaged with our blogs last week, I started thinking about those people we DON’T want to engage with – spammers. In the first part of this series I’ll talk about why people might spam comment on a blog and why we shouldn’t allow them to. I’ll move on to discuss how to identify a spam comment, and then how to deal with them.

What is a spam comment on a blog?

A spam comment is a comment that isn’t relevant to the blog post it’s commenting on and is placed simply to encourage people to click through to the website the spammer is promoting. At its “best”, this is used to promote a website, usually by a third party, but at worst, it could link to a dodgy site that could contain malware or viruses.